What do people think when they hear about your brand?
What’s their perception about you and your brand?
Brand management isn’t just naming a product or designing a trade mark. It is developing a promise, and fulfilling it.
However, there are concepts to keep in mind for managing a brand:
BRAND BUILDING: This is developing a brand image, idea of what you want people to think when they hear your name.
BRAND AWARENESS: Do people know your brand?
What do people say about your brand?
Forget not! The more people know you the better!
BRAND RECOGNITION: Customers’ awareness that your brand exists means more likelihood of purchase. Remember the last time you were at the mall and got something you were familiar with instead of trying a new one? Yes, we all do that.
BRAND LOYALTY: This cannot be overemphasized!
Always stick to your promises; deliver what you promised.
A loyal brand always have returning customers!